If you’ve ever wondered how much time US adults spend on their smartphones, the answer is “A lot!” Considering that the average waking time is about 16 hours (including work), this would mean that Americans spend about one-third of it glued to their phones. American adults spend an average of 5.5 hours on their phones.In the course of one year, desktop internet usage dropped from 41.52% to 37.08%, while mobile users’ share marked an increase from 56.05% to 60.66%. Over one year, mobile users' share increased by 5%.To help you get up-to-date with all the pertinent information you need, we at TechJury have put together 50+ key data points. Mobile apps have higher engagement rates than mobile-optimized websites or desktop web viewing.Phone-based CPCs cost 24% less than desktops while having a 40% higher CTR.More than half of all video views come from mobile devices as well. 55% of page views in 2021 came from mobile phones.In 2022, mobile phones generate 60.66% of website traffic, while desktops and tablets are responsible for 39.34%.US adults spend five and a half hours daily in 2022 on their mobile phones.Social media takes 25% of all digital media consumption and it is mainly accessed on mobile.Mobile devices accounted for 49.78% of all web visits, while desktops made up the remaining 50.22%.However, several pertinent aspects of this debate might be new information to even the most seasoned marketers and tech experts. It’s a well-known fact that driven by better devices and the availability of faster internet on the go, internet traffic is increasingly being conducted through mobile devices. This one doesn’t just affect consumers and how they go through content, shop, or interact but also has a bearing on how the all-important marketing efforts get spent. desktop usage discussion is highly relevant in these current times.
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