From product descriptions to website pages, copywriters cobble together experiences with every sentence. They simultaneously speak the language of your brand and your customer. They get how to connect blocks of information, so the reader finds ease in even the most complex digital journey. They also have a knack for writing highly compelling headlines that drive click-throughs and shares.Ī copywriter is agile, able to switch their creative brain fluidly between an impressive range of topics and projects. They understand the fragility of a brand’s reputation, so it is in their nature to regularly fact-check data and quotes before anything is published.Ī brand journalist excels at long-form content and human interest pieces that are pitched to third parties for media or publication placements. Whether they are writing press releases or customer stories, they will show your brand in a positive light. They will send cold outreach emails and follow up with phone calls to see the story through.īrand journalists make excellent brand ambassadors. These writers are more extroverted by trade, and they feed off the energy of their interview subjects. A skilled blog writer always integrates keyword phrases appropriately without sacrificing the integrity of the content.Ī brand journalist is a natural-born storyteller, and they don’t rest until they find their story. Others will take direction from your overarching SEO strategy. If scoped into the project, some blog writers will perform keyword research and optimize the content. ![]() Since a published blog post is ultimately another page on your website, blog writers also tend to have SEO expertise. They also collaborate with influencers and experts to produce interviews or add contributor quotes that bring more credibility to content. If they don’t understand a topic, they know content can’t be faked, so they reach out to subject matter experts for support. ![]() Eventually, the blog writer will settle on a title with the highest click-through potential.īlog writers use their inquisitive powers to hunt down and source data points that strengthen blog content. For a single article, they will work four hours on the draft and consider two to three blog titles along the way. They are devoted to making engaging content that performs well. Learn the various types of content writers below to help you find the perfect one for your next project.Ī blog writer knows how to turn complex topics into warm conversations. Luckily, content writers can solve all of these problems and more. Some of the top challenges marketers face with content marketing include creating content that resonates with their target market, improving the SEO performance of content, and finding enough resources to produce content, according to Semrush’s State of Marketing Global Report. Once you fully grasp the common types of freelance writers for hire, you’ll be ready to select the appropriate ones for your team or project. But you will also find plenty of overlap across the content types each writer can handle. Every writer specializes in different areas, bringing unique skills and experiences to the table. Then, you’ll have the foundation to make better hiring decisions for your content initiatives.Ī content writer does many things because there are many types of freelance writing niches. And thankfully, you can find a specialized writer to support all of these grand efforts.īefore you hire a freelancer, take a moment to understand the types of content writers that exist. ![]() You have stories to tell, a brand reputation to protect, sales goals to reach, and a rebrand to finish. You won the budget battle, and now you must assemble a powerful team. Do you have enough of either to fulfill your content vision? Like many, you may have limited time and resources to see your content vision through. Before you begin hiring freelance talent, define the purpose and goal for each assignment to ensure you attract candidates with the skill sets to match the type of writing required. What types of content writers do you need? The answer to that question depends on the business goals for the content you want to create.
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